Profile
Larry Logan is the Chief Evangelist for Sustainability Solutions at Digimarc Corporation, a pioneer and world leader in digitalization of products. The company’s technology creates an imperceptible digital identity in virtually any media or physical object, in essence giving it a Digital Product Passport linked to unparalleled product transparency attributes and data. Larry has played a leading role in the company’s efforts to create an industry-wide solution for the sortation of plastics and other waste objects through the HolyGrail 1 & 2.0 initiatives in the European Union. By giving each object its own unique identity that can be discovered by scanning equipment in a recycling facility, industry will seek to achieve increased quality and quantity of yields of recyclates to meet the sustainability targets of manufacturers, dual systems and facility operators, and government agencies. And, as importantly, to enable consumers to engage with packaging objects through their smartphones and to be directed to proper disposal based on their location or waste service provider. Among his industry awards and recognition, The World Brand Congress has named Larry among the 100 Most Influential Global Marketing Leaders. In his previous career in Hollywood, he was the recipient of over 75 Gold and Platinum records in entertainment industry marketing campaigns.Sessions